Colgate Optic White Whitening Toothpaste is an effective, long-lasting teeth whitener that helps remove stains for whiter, brighter teeth. Colgate Optic White Truly Smiles! is the most trusted name in toothpaste. Whitens teeth naturally with a specially designed whitening formula that helps reveal the true color of your smile – brighter white enamel.
Are you looking to whiten your teeth and want a healthy, natural looking smile? Then you’ve come to the right place. Here we’ll show you the best whitening toothpaste on the market today.
Professional whitening toothpaste
Are you looking for whitening toothpaste? This guide is an ultimate source to guide you in selecting the best whitening toothpaste from brands like Crest 3D White, Optic White, Sensodyne Triple Protection Whitening Pivoted Toothpaste and more. All these are reviewed here to help you make your choice.
Get whiter teeth with Colgate Optic White Plus Enamel Shield Whitening Toothpaste. This gel-like formula gives you a clean feeling, with no sensitivity and no taste. There’s no need to rinse after brushing; the long-lasting formula will leave your smile bright and gorgeous all day long.
Are you worried about the stains on your teeth and the discolouration on your gums? If so, you’re not alone! Millions of people are suffering from this problem and are looking for ways to get rid of it. The good news is our toothpaste was created in order to help you quickly get to whiter teeth. Whether you have a light or dark toothpaste, our sensitive toothpaste will work its magic on all types of stains.
Best whitening toothpaste 2020
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outhwash does way more than just freshen your breath upon waking up or after particularly garlicky meal—it’s also an important part of an effective oral hygiene routine for protecting your teeth and gums against gum disease as well as cavities. And while there are many different kinds of mouthwash, the best mouthwash for gums contains certain ingredients you should know about.
How I tested
Best whitening toothpaste overall
Best natural whitening toothpaste
Best whitening toothpaste for sensitive teeth
Best toothpaste for intensive whitening
Best eco-friendly whitening toothpaste
What to look for in whitening toothpaste
What else we considered
FAQs
Expert sources
Check out our other oral care guides
Whether you’re a coffee addict, ex-smoker, or just want to polish your smile a little brighter, virtually everyone wants whiter teeth. There are all kinds of intensive options available, from whitening strips to in-office dental treatments. But for most of us, the easiest way is to switch up our toothpaste and ask it to do more than just fight plaque and cavities.
Whitening toothpaste generally works by using enamel-safe abrasives to physically remove surface stains. Many also contain other active ingredients, like peroxide, to dissolve stains and bleach teeth.
But since not every ingredient is equal and some teeth whitening products notoriously cause tooth sensitivity, we spoke to four board-certified dentists to learn which whitening toothpaste really works. They shared the top brands they recommend to patients, as well as some tips for what to look for when shopping, and we personally tested several top brands ourselves. Learn more about how Insider Reviews tests and researches tech products.
Here are the best whitening toothpaste options:
Best whitening toothpaste overall: Colgate Total Whitening Toothpaste, $6.99 on Amazon
Colgate Total Whitening Toothpaste is a top pick among our dentists as it’s a budget-friendly and effective way to whiten and protect the overall health of your teeth.
Best natural toothpaste: Tom’s of Main Simply White Clean Mint, $5.29 on Amazon
From trustworthy natural personal-care-products brand, Tom’s of Maine Simply White Clean Mint Toothpaste delivers on its whitening promises without any harsh chemicals.
Best for sensitive teeth: Crest Pro Health Gum and Sensitivity Gently Whitening, $6.99 on Target
The best Crest whitening toothpaste, Pro Health Gum and Sensitivity Gentle Whitening, is a science-backed plaque remover and a rare combination of sensitivity relief and whitening power.
Best for intensive whitening: Colgate Optic White Advanced Sparkling White, $5.49 on Target
Colgate Optic White Advanced Sparkling White is formulated with hydrogen peroxide and abrasives to provide a double-whammy whitening effect.
Best eco-friendly: Bite Toothpaste Bits, $30 on Bite
If you’re looking for a whitening toothpaste that has a clean ingredient list and ditches the plastic tube, Bite’s toothpaste bits are what you seek.
How I tested
In researching this piece, I consulted four dental professionals (see expert sources, below) as well as several published, peer-reviewed articles testing the efficacy and safety of various whitening toothpaste and active ingredients.
I also personally tried several kinds of toothpaste to take note of:
Taste: Toothpaste is toothpaste, not candy, so we don’t want to oversell the flavor of any of the products as “delicious” — but some pastes have strange, chemical, or overly-powerful flavors and aftertastes. Most of the pastes I tried had a simple, fresh taste that contributes to the overall clean feeling you want after brushing, but a few tasted mildly metallic or just plain unusual due to non-traditional flavoring ingredients.
Texture: Generally, toothpaste is either a gel or a paste and is pretty thick. I paid mind to see if any felt chalky, runny, or gritty, as well as how well they lather and spread around the mouth. Items that didn’t make the cut usually felt weird in one of these ways.
Packaging/ease of use: It’s not terribly common, but some toothpaste tubes are somewhat difficult to use because of poorly designed packaging. For example, one of the kinds of toothpaste I don’t recommend, the Plus Ultra, is in a metal tube similar to what artists’ paint comes in and was kind of a pain to squeeze. Conversely, all our picks have easy-to-open or -close caps.
Best whitening toothpaste overall
Amazon$6.00 FROM AMAZON
Colgate Total Whitening Toothpaste is a top pick among our dentists as it’s a budget-friendly and effective way to whiten and protect the overall health of your teeth.
Pros: Inexpensive, American Dental Association (ADA) approved, provides sensitivity relief
Cons: Taste is questionable to some
Two of our expert sources, Ben El Chami, DMD, a NYC-based dentist and co-founder/chief dental officer of dntlbar and Chris Salierno, DDS, dental practitioner and chief dental officer of Tend, independently named Colgate Total Whitening as a top option they’d recommend to patients looking for a daily whitening boost. It also bears the ADA seal of acceptance, meaning the professional organization support that its efficacy and safety claims are sufficiently backed up by clinical research.
It’s a clear winner in the eyes of the pros because, in addition to whitening power, it has antibacterial properties that help defend against gum disease and tooth decay. These effects come from the active ingredient, stannous fluoride, which also helps offset the increased sensitivity some people experience when using whitening toothpastes.
The minty taste is subtle and not-too-strong without any unpleasant aftertaste. And compared to other toothpaste packaging, we love that Colgate Total has a flat flip-cap for easier access and the option to stand the tube up straight on your sink.
Best natural whitening toothpaste
Amazon$4.99 FROM AMAZONOriginally $6.73Save 26%
From trustworthy natural personal-care-products brand, Tom’s of Maine Simply White Clean Mint Toothpaste delivers on its whitening promises without any harsh chemicals.
Pros: ADA-approved, no artificial flavorings or colorings, brand prioritizes sustainability and ethics
Cons: Some users dislike the taste, some complain that it’s less effective than traditional toothpastes in keeping breath fresh, price
Tom’s of Maine Simply White is one of very few toothpaste brands in the “natural” sector to earn ADA approval with proven whitening effects. If you prefer to steer clear of traditional toothpaste because of their ingredients, production process, or simply personal preference, Tom’s Simply White is the best bet for whiter teeth, vouched for by dentists and customers.
Like most whitening toothpaste, Tom’s Simply White uses abrasives — in this case, naturally-derived silicas — to scrub off surface stains. It’s flavored with peppermint oil which delivers a mild, not overpowering fresh flavor. The tube is recyclable, which we love, and it has a smaller cap and opening which, in our experience, makes for less of a mess but also means you can’t store it upright on your bathroom counter.
Tom’s also contains fluoride. There are oft-debated but largely unproven or debunked arguments against the naturally-occurring mineral, but it’s an ingredient the ADA and every dentist we spoke with strongly encourage people to look for in their toothpaste thanks to a decades-long body of evidence that makes it the gold standard in cavity prevention.
Best whitening toothpaste for sensitive teeth
Target$6.99 FROM TARGET
The best Crest whitening toothpaste, Pro Health Gum and Sensitivity Gentle Whitening, is a science-backed plaque remover and a rare combination of sensitivity relief and whitening power.
Pros: ADA-approved, relieves sensitivity
Cons: Some users dislike taste and texture, not enough relief for extremely sensitive users, whitening effects are subtle
There aren’t too many whitening toothpastes on the market that specifically cater to those with sensitive teeth. Crest Pro Health Gum and Sensitivity Gentle Whitening, however, does and it’s the only ADA-approved toothpaste that offers both sensitivity relief and whitening effects.
The stain removal is provided by hydrated silica, which acts as a gentle abrasive. This isn’t as extreme as some other products, both in terms of removing stains and causing sensitivity, so it’s a real trade-off. But it’s the best-researched option out there for sensitivity sufferers looking for stain removal action. Pro Health is also the best Crest whitening toothpaste from its lineup.
The minty-sweet taste is mild but pleasant, and users say that, compared to other leading brands of sensitive toothpaste, it both tastes better and relieves sensitivity better. Like the Colgate Total SF Whitening Gel, we like that this tube has a flat flip cap for easy closure and the ability to stand vertical on a countertop to save space.
Best toothpaste for intensive whitening
Target$6.39 FROM TARGET
Colgate Optic White Advanced Sparkling White is formulated with hydrogen peroxide and abrasives to provide a double-whammy whitening effect.
Pros: ADA-approved, extra-strength whitening ability
Cons: May leave a filmy mouthfeel after using
Colgate Optic White Advanced, like the other products on our list, contains gentle abrasives to scrub stains and polish teeth. But it also uses hydrogen peroxide for its natural lightening properties, giving you a one-two punch of whitening techniques – sort of like washing your white laundry with not just a strong detergent, but bleach too.
It’s the only bleaching toothpaste (not merely stain-removing) that the ADA has granted approval to, and like all ADA-approved pastes, it includes fluoride for cavity prevention. Despite its powerful whitening ability, Optic White is safe for enamel and many people report less sensitivity and irritation than with other whitening toothpaste.
The toothpaste works by creating a sort of film on the surface of your teeth so that the hydrogen peroxide can continue to work for more than just the two minutes you spend brushing. As a result, some people don’t like the feeling it leaves after you brush.
Best eco-friendly whitening toothpaste
Bite$30.00 FROM BITEOriginally $48.00Save 38%
If you’re looking for a whitening toothpaste that has a clean ingredient list and ditches the plastic tube, Bite’s toothpaste bits are what you seek.
Pros: Reusable glass jar instead of plastic, four-month supply each time you order, clean ingredients list, helps with teeth sensitivity
Cons: Takes some getting used to, doesn’t get foamy, doesn’t always produce the same kind of clean mouth feel
Bite is a step above your basic “eco-friendly” or “sustainable” toothpaste — its packaging also nixes the plastic in favor of a reusable glass jar. Instead, the brand offers whitening toothpaste in little Altoid-like bites.
Like little pellets, the bits are a far cry from the traditional paste most people are used to and actually require you to bite down on them to crush the bit before brushing. When I first tested these out, I was a little skeptical, and it did take a while to get used to.
The most notable difference for me when I tested was how much less foam the bits created in my mouth. This would sometimes leave me feeling as though my mouth wasn’t as clean as it could be after brushing (even though it was). However, that’s due to the active ingredient, sodium cocoyl glutamate, which is activated when mixed with the water on your toothbrush.
For some, the minimal foaming may be a positive, but it took me a few times to get used to it.
I did like Bite’s clean ingredient list, which further adds to its badge of sustainability. The bits come in either a mint, charcoal, or berry flavor, though I’d recommend the mint as it gets the closest to that fresh, post-brush feeling (plus, charcoal toothpaste has its drawbacks).
You will pay slightly more for the higher-quality packaging ($48 for a four-month supply), but it’s often on sale for at least $10 off (if not more). Plus, there’s a trial size of 62 bits (roughly one month) for $12.
What to look for in whitening toothpaste
There are two major categories of whitening ingredients in toothpaste: abrasives and bleaching agents. Most whitening toothpaste relies on gentle, enamel-safe abrasives that work to scrub off stains caused by eating and drinking. Technically, they’re not changing the color of your teeth, just cleaning off any gunk that might make them appear more yellow, which is why you may still want an at-home whitening kit to see a truly brighter smile.
Bleaching agents (like peroxide), though, can actually lift the color in the outermost layers of your enamel. However, they’re less common in toothpaste because they need more than two minutes of contact to really work (hence, why whitening strips work – they hold the bleaching agent on your teeth for several minutes). Bleaching agents can also be irritating and cause sensitivity. The only bleaching toothpaste that made our top picks, Colgate Optic White, actually creates a film that sits on your teeth, keeping them in contact with the hydrogen peroxide for longer than the few minutes you spend brushing.
According to Drs. El Chami, Hain, and Springs, the number one thing to look for when shopping for new products is the ADA seal of acceptance. Brands can choose to submit its products to the American Dental Association, a non-profit advocating for safe dental practices, for review to obtain its seal which signals that the dental community agrees there is enough research to substantiate that a product is safe and effective. This is especially important when it comes to whitening toothpaste, as they tend to use abrasives like silica (the same stuff that makes up most of sand) to scrub off stains. The ADA review ensures those abrasives aren’t doing more harm to your enamel than good.
The other thing you need to look for is fluoride, a mineral that strengthens enamel and helps prevent cavities. The naturally occurring mineral has been demonized by phony science, but the ADA, all our experts, and a whole body of research deem it not only safe in your toothpaste but also necessary for preventing cavities. Learn more in our FAQs.
The only ingredients dentists recommend avoiding are sugars, which improve the flavor of toothpaste but can cause adverse effects including tooth decay. Fortunately, the majority of toothpastes utilize tooth-safe sugar alternatives like xylitol or stevia.
