The most affordable and best swiss watch brands such as Breitling, Omega, IWC, Longines and Tissot are listed here. These are some of the world’s most recognizable luxury watch brands that you can choose from 22k gold to stainless steel.
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Swiss made watches brands list
The best swiss watch brands are a stylish accessory that not only make you feel important, but they keep you on time too. Finding the right brand is all about knowing what features matter most to you. Then you can choose your watch based not just on style or price, but according to whether it’s easy to wear every day or just for special occasions. At WatchCo.com, we carry a carefully curated collection of men’s & women’s luxury watches from the world’s most recognized brands at everyday low prices.
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Affordable swiss watch brands for ladies
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William Wood
William Wood Valiant Collection: The Red Watch >
Firefighting is one of the most dangerous jobs there is, as last year’s Australian Bush Fires illustrated. What you might have missed however is the charity watch auction held to raise money for the cause. There were some serious brands involved, as well as one that seems to have come out of nowhere: William Wood.
The link to firefighting is obvious; not only does the brand’s name come from the founder, Johnny Garret’s, grandfather who was a British firefighter, but the watches use repurposed fire hose for the straps.
The vintage-inspired tool watches have a few less obvious allusions to firefighting – rank markings at 12 o’clock, fire engine checks around the edge of the dial and a bell chime as a second hand – but the overall designs don’t shove it down your throat.
The latest and most handsome piece to date is the Valiant, available in a few different bezel/case combinations (including a fitting fire engine red) and all available with either Seiko or (if you care about the Swiss aspect) ETA movements.
williamwoodwatches.com
Alsta
Alsta Nautoscaph Superautomatic >
You’ve definitely seen an Alsta before, even if you couldn’t put a name to the watch. At least, if you’re any kind of cinephile. They might be a tiny brand nowadays, but back in their 1970’s heyday – before the quartz crisis took them under – Alsta was one of the go-to names for professional diving watches, so much so that they had a starring role alongside Richard Dreyfuss’ Matt Hooper in Jaws.
They were resurrected back in 2014 and straight out of the gate used the Jaws watch as their inspiration for the Nautoscaph. Since then they’ve stayed in the same waters, with sharp retro designs based off, but not imitating, their vintage pieces. Except, that is, for the Nautoscaph Superautomatic, a play-by-play re-creation of the actual Jaws watch.
Production will be limited to 1975 pieces but, given the charmingly retro case, triple lock crown an serious diving instrument credentials, it’s a number I don’t see lasting all that long. Here’s hoping theirs is a better follow-up than Jaws 2.
alstawatch.com
Doxa
Doxa Sub 300T Watch >
Doxa was perhaps one of the greatest tragedies of the quartz crisis, a diving brand that before the advent of battery-powered watches was up there with the tool timepiece greats. Despite starting 130 years ago, it’s only in the past decade that Doxa has really made their presence felt again – and less than that since they began making inroads here in the UK among anyone but devoted vintage collectors.
They have however hit the zeitgeist on the head with their funky retro divers, harking right back to the 1960s and the golden era of underwater exploration. That means big, lozenge-shaped cases and the technical look of old scuba gear. They’re also very, very bright.
Doxa’s signature colour is their unmistakable orange, but now each and every piece is also available in aquamarine and yellow alongside a few more subtle colour swaps. I generally prefer the original – especially on the classic Sub 300T – but a lot can be said of the tone-on-tone silver-dialled number. Either way, you’re getting professional standard diving watches in a charming retro package that hit well above their price tags.
doxawatches.com
Farer
Farer Cobb Chronograph Automatic Watch >
While they’re probably a bit more established than some of the companies on this list, Farer (pronounced “Fairer”) nonetheless deserve even more love than they’re getting. The brand is one of the most confident British watch designers out there and with ever new release just keeps extending their repertoire of cool, affordable and downright lovely timepieces – especially if you like the colour blue.
Most of their models are on the sporty side of things, from the Aqua Compressor to the Chronograph Sport, but they’re a damn sight more interesting than your usual array of tool watches. The Chronograph Automatics for example is, as the name suggests, a solid automatic chronograph, but the Cobb version is drenched in six or seven different aqua shades with flashes of red and yellow like an ocean-themed colouring book.
Each watch is set with a bronze crown, Farer’s signature finishing touch, and the more recent pieces are equipped with ETA or Sellita movements – reliable, accurate and good value for money.
farer.com
AnOrdain
anOrdain New Model 1 Iron Cream >
This Scottish brand is doing what very few watchmakers ever attempt, let alone this side of Glashutte: enamel dials. There’s a good reason these sorts of dials are normally reserved for the classic grand maisons of the watchmaking world: they’re bloody hard to make.
First a metal dial blank is cut by hand; then it’s “counter-enamelled” to stop it bending in the oven. A thin layer of coloured enamel powder is then painted across, before the dial gets fired in an 830°C kiln. This is repeated over and over again until the right depth of colour comes out, with each firing another chance for imperfections that will send the whole process back to the start.
The result at anOrdain is a series of stunning coloured dials in teal, postbox red and the like. Backed by standard workhorse Sellita SW-200 movements and svelte 38mm cases, these are elegant, playful, home-grown timepieces – especially the newly-refined Model 1.
anordain.com
Unimatic
Unimatic U1-F Modello Uno >
Founded in 2015 by Milanese natives and students of industrial design, Giovanni Moro and Simone Nunziato, Unimatic is one of the scant handful of new, exciting Italian watch brands to emerge in the past few years. By leaning on their expertise in industrial aesthetics and throwing in a good amount of Bauhaus minimalism, the result was their first watch, the aptly-named Modello Uno.
Since then they’ve stuck to strict limited editions of predominantly tool timepieces, all with that same simplistic cool, riffing around the famous dive watches of the 1950s with a dash more contemporary flair than the likes of Blancpain and Omega can muster nowadays. Equipped with Seiko movements and solid specs sheets (including 300m water resistance) these are some of the hottest accessible timepieces out there.
How hot? Well, the last collaborative 99-piece limited edition from these guys – the Unimatic x Massena LAB Modello Uno Ref. U1-ML6 – sold out in under a minute.
unimaticwatches.com
Scurfa
Scurfa Bell Diver 1 Stainless Steel Auto Watch >
A lot of dive watches talk the talk, but Scurfa’s semi-eponymous founder Paul Scurfield walks the walk – at the bottom of the North Sea. That’s not some seriously dark intro to the brand; Paul is a saturation diver, working for six hours at a time across 28-day stints spent at crushing depths. If anyone knows what a professional instrument is, it’s him.
While that was initially a quartz movement (no matter how they’re looked down on, quartz movements are still more accurate and reliable than mechanical) Scurfa watches have since moved onto automatics, all with a similar, distinctly modern style.
That means a look that could be a nice alternative to a Rolex Submariner, paired with a few good-looking colours and, in the latest model, a design-forward hexagonally-embellished dial and unusually curvaceous case. Scurfa still has a long way before they hit the surface, but they’re definitely on the rise.
scurfawatches.com
